Musette is French for little muse. And that is also the intention of musette shop: a place where you get kissed by the muse, where your creativity gets new impulses, you get inspired and become curious to see things with a fresh perspective. But it is also a special bookshop, a papetrie, a place for contemporary design, hosts workshops, and talks.
Every 3 months Isabelle creates a new main topic and chooses the product range and the displayed books accordingly. At an “aperó musette” one can listen to experts talking about the current topic and enjoy a glass of wine.
The Corporate design is classic elegant with a French flair. Inspired by the idea of a thaumatrope where two independent images merge to one, we wanted to visualize how ideas fuse in musette shop and create a new inspiring environment.