Max & Benito
corporate ‧ package design
Max & Benito is the place to go if you are craving for fresh California Burritos in Vienna. Introducing a new direction of their burrito places, Markus and Stephan also wanted a new corporate identity that reflects the company’s credo "nice, fresh & easy". The work process included a new logo and stationary as well as a rework of all the graphics in and around the restaurants, the packaging for their burritos, bowls, and homemade juices.
Max & Benito offer fresh ingredients for an easy lunch in a laid back, urban atmosphere - so the whole visual identity should highlight that feeling. For the corporate design we chose a minimalist and modern approach with charming details in typography and colour splashes.